Sourav Joshi Promotion Price: How Much Does It Cost to Hire Him for a Campaign

Known / Reported Figures

1. On The Media Ant, the “Video + Story” package (a YouTube video + accompanying story) with Sourav Joshi is listed at ₹31,50,000 as rack rate. 

2. The “min billing” price for similar popular-packages is shown as ₹30,00,000.  

3. From SPEAKRJ Stats:

   • For his Instagram (“SouravJoshi Vlogs” account), estimated costs are approx USD $8,000 for a Story, $9,000 for an Image Post, and approx $20,000 for a Video / Reel.  

   • For his “Arts” Instagram account, much lower: ~$800 for Story, ~$1,000 for Image Post, ~$2,000 for Video/Reel.

   • For YouTube – there are less solid published numbers, but one article says Sourav could charge “around ₹10-12 lakh” (~₹1,000,000-1,200,000) for a brand promotion video.  

What Determines the Price

Rates vary a lot depending on:

• Type of content (YouTube video, Instagram reel, story, image post)

• Reach / audience size (subs, views, followers)

• Engagement rate (how much audience interacts)

• Platform (YouTube usually costs more than single Instagram posts)

• Production effort (how much creative/filming/editing is needed)

• Duration / exclusivity / usage rights (if they’ll use content beyond one post, or exclusivity with category)

• Lead time and campaign period.

Estimated Price Ranges

Putting together the data, here are rough ranges you might expect, depending on what you want: